Amazon strictly prohibits the presence of multiple seller accounts, yet exceptions exist for legitimate business reasons. However, should one choose to pursue a second account, stringent segregation is imperative. Amazon’s automated systems frequently identify connections between accounts, resulting in closures that may lead to extended periods, spanning weeks or even months, to resume business activities. Therefore, the following article aims to provide essential insights for managing Multiple Amazon Seller Accounts without risking suspension.

Amazon multiple seller accounts and basic understanding about it

Expanding your business with Multiple Amazon Seller Accounts demands meticulous adherence to specific steps to avoid potential account suspension. Below are comprehensive guidelines:

Tip 1: Create Dedicated and Professional Email Addresses

When venturing into Multiple Amazon Seller Accounts, the use of distinct email addresses is imperative. Avoid reliance on personal or previously associated emails to ensure segregation between accounts.

Crafting professional email addresses relevant to your product line or brand helps maintain a cohesive identity across accounts. For instance:

Choosing an email name that resonates with your brand or product niche is crucial. It not only adds credibility but also helps in brand recognition and customer trust. Each email address should remain unique, dedicated solely to the corresponding Amazon seller account. Following these steps not only facilitates the account creation process but also aligns with Amazon’s policies, reducing the risk of account suspension.

Tip 2: Register Individual Seller Accounts on Amazon

  • Accessing Amazon’s Seller Account Sign-Up Page: Begin by accessing Amazon’s seller account sign-up page using the unique and dedicated email addresses created for each account.
  • Choosing “Sell as a Professional”: Select the “Sell as a professional” option to enable access to advanced selling tools and broader marketplace reach.
  • Creating Your Amazon Account: Follow the prompts to “Create your Amazon account.” This involves entering basic information like your name, email address, password, and password confirmation.
  • Inputting Essential Information: Provide comprehensive details covering various aspects:
  • Personal Information: Fill in personal details accurately.
  • Business Details: Include your business name, address, and contact information.
  • Payment Methods: Set up payment methods acceptable to Amazon for transactions.
  • Tax Information: Furnish tax-related details as required.
  • Product Specifics: Provide information related to the products you intend to sell, including categories, quantities, and specifics.

It’s crucial to maintain distinct and unique information for each individual Amazon seller account to avert the risk of rejection or termination stemming from duplicity or inconsistencies. The accuracy and alignment of provided details with Amazon’s policies hold utmost importance. Double-checking all entered information is pivotal to ensure adherence to guidelines, thereby preventing any potential issues during the account verification process. Once the meticulous input of information is done, proceed to submit the data. Additionally, be prepared to follow any further verification steps mandated by Amazon, culminating in the finalization of the account creation process.

Tip 3: Notifying Amazon of Multiple Accounts

Notifying Amazon serves as a crucial step to maintain transparency and compliance. Your proactive communication demonstrates an intent to operate within Amazon’s policies, ensuring a legitimate and ethical approach to managing multiple seller accounts.

Upon notifying Amazon, the platform evaluates the request to operate multiple accounts. If Amazon approves your request, it grants formal permission for the use of these accounts within the platform. This approval ensures that your accounts are recognized and authorized, minimizing the risk of potential suspension.

However, in certain cases, Amazon might reject the request for operating multiple accounts. In such instances, additional clarification or modifications to your request might be necessary. This could involve providing more detailed information about your business structure, reasons for requiring multiple accounts, or making necessary adjustments to align with Amazon’s policies.

Tip 4: The Significance of Maintaining Impeccable Accounts

The significance of maintaining impeccable accounts

If you want to own multiple Amazon accounts at the same time, it’s essential to diligently manage multiple accounts. Maintaining these accounts requires constant vigilance over their performance. This demands full-time dedication to your Amazon selling endeavors and the employment of reliable and conscientious staff. Moreover, your product offerings must strictly adhere to guidelines—no inclusion of prohibited items, counterfeit goods, or subpar quality products.

Particular attention should be paid to Seller Performance Notifications, specifically focusing on:

  • Customer Service Dissatisfaction Rate: This metric gauges overall account health and fluctuates based on customer-related metrics. The goal is to maintain it below 25%.
  • Late Shipment Rate: Utilizing FBA can aid in better control of this metric, aiming to keep it below 4%.
  • Contact Response Time: For third-party sellers managing numerous ASINs, having a dedicated customer support team is critical, aiming for a response time of under 24 hours.
  • Order Defect Rate: Maintaining a low rate is advantageous for private labels and brands, emphasizing the importance of sentient quality control. Aim to keep it below 1%.

Operating multiple accounts on Amazon comes with its distinct challenges, primarily the risk of suspension due to policy violations like the Multiple Account Policy. This demands meticulous adherence to Amazon’s terms while optimizing business opportunities. In case of suspension, reliable methods for seeking support exist. Amazoker, a professional service provider, offers solutions for suspended accounts. They can be reached through their website,, or via email at [email protected]. Additionally, direct contact is possible via the phone at +1 580 262 6126.

Effectively managing Multiple Amazon Seller Accounts requires a meticulous approach. Understanding Amazon’s policies, employing distinct strategies for each account, and being prepared with risk mitigation measures are essential for sustained success. Services like Amazoker can be valuable allies in case of account suspensions, offering professional guidance and solutions. 

Navigating the complex landscape of Multiple Amazon Seller Accounts demands vigilance, adaptability, and adherence to policies. By implementing these strategies and seeking reliable assistance when needed, sellers can maximize their opportunities and navigate the platform successfully. Remember, success on Amazon isn’t just about the number of accounts managed but the compliance and strategic approach undertaken to maintain their integrity and functionality.